Branding & Identity Design
A brand is not a logo. It is what people expect from you before they read a word — and a redesign that changes the mark without changing the expectation is expensive decoration.
Discuss your brand
What A Branding Project Covers
From what you stand for through to how it appears everywhere.
Brand Strategy
Positioning, audience, differentiators and messaging, agreed before any visual exploration.
Naming
Name generation and screening for products and companies, with domain and trademark checks.
Logo & Identity
Primary and secondary marks, built to work at favicon size as well as on a building.
Visual System
Colour, typography, imagery, iconography and layout rules that hold together across every medium.
Tone Of Voice
How the brand writes, with examples of the same message in and out of voice.
Brand Guidelines
A practical guide that anyone in your team or agency can actually follow.
What You Receive
Full asset library
Every logo variant in vector and raster formats, organised and named sensibly.
Guidelines document
Clear rules with examples of correct and incorrect use — the part people actually read.
Digital application
Website, app and social applications of the identity, not just a static logo sheet.
Print application
Stationery, signage and collateral templates with correct print specifications.
Design tokens
Colour and typography as tokens so your product inherits the brand directly.
Rollout support
Help applying the identity across existing assets and channels during transition.
Who We Design For
Products with real complexity — where the design job is deciding what goes on the screen, not decorating what is already there.
Talk to our teamDesign Capabilities Beyond The Screens
What makes a design usable by developers and durable as the product grows.
Design systems
Documented components, variants and tokens rather than a folder of finished screens.
Tokens in code
Colour, spacing and type exported in a form engineering consumes directly.
Every state designed
Empty, loading, error and edge cases handed over with the happy path.
Accessibility
Contrast, focus order, target sizes and screen reader behaviour checked during design.
User research
Interviews and usability testing, so decisions come from evidence rather than internal debate.
Build review
We review the implemented interface against the design and log the differences.
How A Brand Project Runs
Typically six to twelve weeks, with strategy taking the first third.
Discover
Stakeholder interviews, audience research and competitive review.
Strategy
Positioning, personality and messaging agreed in writing before design.
Design
Identity directions explored, tested in context and refined to one.
System and rollout
Full system, guidelines and application across your channels.
Build A Brand That Fits
Tell us where your brand is letting you down. You will get an honest view of whether a rebrand is the answer.
Talk to our brand teamBranding Questions
Everything you need to know about our design work.